We love technology and we care about the environment!
Restarting life with my family after my 40s in a new country, a new profession, and even a new language, was certainly the best decision of our life.
Always looking to look on the positive side of the challenges of this journey, my family and I are growing infinitely every day.
The distance made us deeply miss our family and friends from Brazil, Japan, and other countries, but from this pain came the idea of how to send greeting cards to my mom in Brazil, to answer the question, “Isn’t there a way to get a card there without delays and for a reasonable price?”
The biggest challenge was to develop something simple and easy because my mother is an 88-year-old lady.
The idea was to unite the physical with the digital, where with a simple tap of a phone on something physical you get instant access to digital information, quickly and easily without having to download any app. (watch the video of my mom using our product here).
We quickly realized this technology could be useful to businesses too! Much how this eliminates one-use throwaway greeting cards with something more permanent and reusable, we immediately saw how this could help create more sustainable flyers for groceries and all businesses that are investing in printed marketing. Not only does it help get rid of the 16 billion wasteful flyers printed every year just in Canada, but it’s better than paper flyers in every way: its cheaper, touchless, provides more MEASURABLE results, more ENGAGING experiences for shoppers, and its really easy to use: no downloading apps, no sign-ups, you simply tap your phone on a Tap Poster or anything physical. That's it! And that's essentially our story, of how Ori.Gatou came to be.